red dot design award 2013
for ames website
In the category "Online Communication", the award "Red Dot" for high design quality, expressing aesthetics, innovation and precision in an exemplary manner, is presented to the ames website. The sought-after Red Dot is one of the largest and most acclaimed international design competitions. In a process lasting several days, the international jury evaluated every single one of the approximately 6,800 entries live and on site. Only the best works are rewarded with the quality seal for design. This year, the red dot jury granted only 509 Red Dot awards for exceptional creative achievements in the field of communication design.
The design agency achta developed the ames corporate website to promote the new communication concept of a “culture of diversity” by the furniture company ames GmbH. The central hub is formed by an innovative homepage that dynamically fades in impressions from the four main sections of the website: Design, Culture, News and Space. In a kaleidoscopic manner, the ames corporate culture is thus visualised through constantly changing images, with each company product simultaneously mirroring the contemporary crossover of cultures.