new ames furniture catalogue
system out now
The product catalog designed for furniture manufacturer ames is an outstanding communication tool that reflects the company’s brand identity. Colourful elastic strings are tied around the puristic folder made of greyboard to symbolise the company’s philosophy »culture of diversity«. Simultaneously the elastic strings serve as an innovative functional element to bundle up product leaflets and to build a modular, growing catalog system. The individual design of the product catalog perfectly fits the high-quality furniture with its countless possibilities for customisation.